New Trailer for Branded Drops … You’ve Been Warned!!
Here’s some more giant monster goodness coming to us from Russia!! The film is BRANDED (originally titled “The Mad Cow” in it’s native Russian) and is written the directed by Jamie Bradshaw and Aleksandr Dulerayn, two real life marketing executives, and stars Ingeborga Dapkunaite, Mariya Ignatova, Andrey Kaykov, Leelee Sobieski, Ed Stoppard, Jeffrey Tambor, and Max von Sydow. Interesting cast!! I really love Max von Sydow, and I’ve always thought Jeffrey Tambor was an underrated actor. The trailer has just been released for this one and is completely interactive and has lots of secrets and stuff to unlock. Here’s from the press release:
The BRANDED trailer includes 97 unique QR codes with additional codes embedded in the film’s website, social pages, posters and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the BRANDED trailer or other marketing materials which will reward them by offering a deeper glimpse into the film’s alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the BRANDED marketing campaign will include 100 QR codes in all. Unlock them all!
Did you get that? Are you getting that kinda ‘high tech’ kinda THEY LIVE feel from this one? I think it looks great!! Now check out the plot crunch and trailer below:
After Misha skyrockets to the top of the advertising business, a tragic mishap on the set of one of his productions torpedoes his career and he retreats into self-imposed exile. Ten years later, Misha returns to a radically changed world and finds himself plagued by visions of bizarre and terrifying creatures with the ability to influence peoples thoughts, desires and actions. Creatures only he can see.
He soon realizes the creatures are part of a clandestine campaign unleashed by a rival advertising agency to make fat the new fabulous and create a new era of uncontrolled consumer appetite. In order to save mankind, Misha uses his own considerable marketing skills to launch an ingenious plan to try to eradicate the plague. But the corporate legions will not go down without a fight.
Look for BRANDED on September 7, 2012.